How to Start a Handyman Business: 6 Steps to Success

July 5, 2024

Whether you're a seasoned tradesperson looking to strike out on your own or someone with a knack for fixing things and a desire to be your own boss, learning how to start a handyman business can be a rewarding endeavor. However, like any venture, it requires careful planning, dedication, and a willingness to overcome challenges along the way. In this guide, we'll walk you through the steps of how to start a handyman business and explore how a franchise opportunity like Window World could help you achieve your goals.

The Handyman Can

Handymen provide a perennial service but have benefited from homeowners seeing increased maintenance and improvement needs as they have been spending more time at home in the last few years. Tax credits offered to homeowners have encouraged them to invest in energy-efficient home improvements and adding to the property value and curb appeal of their homes further incentivizes outsourcing to trusted handyman franchises.

IBISWorld estimates that the U.S. handyman franchise market is currently valued at $264.7 billion with room for growth. So, where to start?

Step 1: Define Your Niche and Services

Before you embrace entrepreneurship, it's essential to define your niche and the services you'll offer. Are you a jack-of-all-trades, capable of tackling a wide range of household repairs and maintenance tasks? Or do you specialize in specific areas, such as plumbing, electrical work, or carpentry? Identifying your strengths and interests will not only help you target your marketing efforts but also ensure you provide high-quality service to your customers.

Step 2: Research and Plan

Once you've determined your niche, it's time to conduct thorough market research and develop a business plan. Take the time to assess the demand for handyman services in your area, study your competition, and identify potential customers. Your business plan should outline your goals, target market, pricing strategy, management plan, marketing plan, and financial projections. Remember, a well-thought-out plan will serve as your roadmap and guide you through the early stages of your business.

Step 3: Legalities and Licensing

Before you can start accepting clients, you'll need to take care of the legalities and obtain any necessary licenses and permits. Depending on your location, you may need a contractor's license, business registration, insurance, and bonding. Make sure to research the requirements in your area and confirm compliance to avoid any legal issues down the road. You’ll also establish business entity, such as an LLC or corporation.

Step 4: Set Up Your Business

With the legalities out of the way, it's time to set up your business operations. This includes establishing a business name and logo, setting up a business bank account, and obtaining any necessary insurance coverage. You'll also need to invest in the tools and equipment needed to perform your services efficiently.

Step 5: Marketing and Promotion

Marketing is crucial for attracting clients and growing your business. Develop a marketing strategy that includes both online and offline tactics, such as creating a professional website, listing your business on online directories, TV commercials, billboards, direct mail, and networking with local realtors, property managers, and other professionals who can refer clients to you. Don't underestimate the power of word-of-mouth marketing – providing excellent service and asking satisfied customers for referrals can be one of your most effective marketing tools.

Step 6: Provide Excellent Service

When you’re looking at how to start a handyman business, you should know reputation is everything. To build a loyal customer base and generate repeat business, it's essential to provide excellent service and exceed your clients' expectations. Show up on time, communicate clearly with your clients, be transparent about pricing and project timelines, and always strive for quality workmanship. Happy customers are more likely to recommend you to others and leave positive reviews, helping to fuel the growth of your business.

Challenges and Hurdles

Starting any kind of business, including the handyman market, isn’t without its challenges. From fierce competition to fluctuating demand and unexpected expenses, there will inevitably be hurdles along the way. However, by staying flexible, adapting to changes in the market, and continually learning and improving your skills, you can overcome these challenges and build a successful business.

Beyond Handyman Services: Exploring Home Improvement

If you already know how to start a handyman business, you may want to consider expanding into a home improvement franchise like Window World. By offering services such as window replacement, siding installation, and door replacement, you can tap into a larger market and command higher prices for your work. Additionally, home improvement projects often require specialized skills and equipment, making it harder for DIY enthusiasts to tackle them on their own, creating opportunities for skilled professionals like yourself.

The Window World Advantage

If you're looking to grow your business while still enjoying the freedom of being your own boss, a franchise opportunity like Window World could be the perfect solution. With over 225 locations, more than 24 million windows sold, and the feedback from thousands of 5-star customer reviews, Window World offers franchisees access to a proven business model, extensive training and support, national brand recognition, and exclusive products at great prices. By joining the Window World family, you can take your business to the next level while benefiting from the support and resources of a trusted industry leader.

To learn more about leveraging your handyman skills into a promising franchise career with Window World, get started.




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